Marketing Major
Information valid for students commencing in 2012.
|
Major c ode |
BBU-MAR |
|
Version |
2 |
|
Available in |
Bachelor of Arts – Bachelor of Business Bachelor of Sport and Exercise Science – Bachelor of Business Bachelor of Business - Bachelor of Laws |
|
Credit point value |
18 |
|
Other details |
Structure
Core Subjects
BX2081:03 Consumer Behaviour
BX2082:03 Marketing Communications
BX3081:03 Interactive Marketing
BX3082:03 International Marketing
BX3083:03 Strategic Marketing
PLUS
CU3021:03 Public Relations Campaigns
or
BX3041:03 Service Industries Marketing